A proverb says, "You can't help a bird landing on your head, but you can stop it building a nest!"
We yield to temptation because by nature we tend to love evil rather than good. This is why newspapers publish sordid stories because these sell more papers. If we are honest we know that conscience is God's voice within telling us we are wrong, and we know that we are powerless to do anything about it. This is why we need the power of the gospel of Christ. When we turn away from sin and trust Jesus Christ for pardon and power, then we begin to taste His goodness. [ Psalm 34:8 ]